Innovative Work

For my copywriting class, I worked on a campaign for Starbucks. My key insight was that consumers lead a busy life style; they are constantly on the go and are in search of a place that is accessible and caters to all sides of them-their active schedule and their need for a getaway. The goal of the campaign is to reinforce that Starbucks is more than a quick stop on the way to work; it is a place to come on your days off or spare time to forget about the worries of your day and treat yourself with exceptional beverages, food and conversation. Millennial audiences will be reminded that 

Starbucks transports you to another place, another time, far away from your everyday stressors, through connections and conversations that are fostered by coffee.